This Cookies & Similar Technologies Notice (“CST Notice”) describes the different types of cookies and similar tracking technologies used on the KB Associates website (“Site”) and in our email communications. We may update this CST Notice at any time. The “Last Revised” date at the top of this document indicates when it was most recently updated. Any changes will become effective upon publication of the revised CST Notice on the Site.
This CST Notice should be read alongside our Privacy Policy, which governs the collection and use of personal information more broadly. To the extent any personal information is collected through cookies or similar technologies, our Privacy Policy applies and complements this CST Notice.
If you have any questions about this CST Notice, please contact us at: office@kbassociates.net.
1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?
Cookies are small text files that are placed on your device — computer, tablet, or mobile phone — when you visit a website or interact with an email communication. They allow the website to recognize your device and store certain information about your visit or preferences.
KB Associates uses cookies and similar technologies on the Site and in our email communications to support the following general purposes:
- Enabling the Site to operate correctly and securely;
- Recognizing your device and remembering your preferences across visits;
- Understanding how visitors use the Site so we can improve its performance and content;
- Measuring the effectiveness of our email communications, including open rates and link interactions;
- Delivering relevant content and, where appropriate, facilitating communications about our services.
Cookies and similar technologies are read only by our servers or those of our authorized service providers. If you choose to disable cookies, some features of the Site may not function as intended and your experience may be diminished.
In addition to cookies, we may use the following related technologies:
- Pixel tags (also known as web beacons or clear GIFs): Small transparent image files embedded in web pages or emails that help us track user interactions, such as whether an email has been opened or a link has been clicked;
- Browser or device fingerprinting: A technique that collects device-level attributes to identify a browser or device with reasonable certainty, used primarily for security, fraud prevention, and authentication purposes;
- Local storage and session storage: Technologies similar to cookies that store data locally on your browser for the duration of a session or longer.
2. TYPES OF COOKIES AND SIMILAR TECHNOLOGIES WE USE
The cookies and similar technologies we use fall into the following categories. The table below provides a summary of each category, its purpose, and the legal basis on which we rely.
| Cookie Category | Type | Purpose | Can Be Disabled? | Legal Basis |
|---|---|---|---|---|
| Strictly Necessary / Always Allowed | Strictly Necessary / Always Allowed | Essential for the Site to function correctly. These cookies enable core features such as page navigation, security, and access to areas of the Site. Without them, the Site cannot operate as intended. | No | Legitimate interests (essential operations) |
| Functional | Functional | Used to authenticate users and remember your preferences, settings, and choices (such as language or region). These cookies enable a more personalized and convenient browsing experience. | Yes (may affect functionality) | Legitimate interests; Consent |
| Performance & Analytics | Performance & Analytics | Collect anonymized or aggregated data about how visitors use the Site — including which pages are visited most frequently, how long visitors spend on each page, and any errors encountered. This data is used to improve the Site’s design and functionality. We may use Google Analytics for this purpose. | Yes | Consent; Legitimate interests |
| Marketing & Targeting | Marketing & Targeting | Used to deliver content relevant to your interests, track the effectiveness of our marketing communications, and — where applicable — support social media integration tools. These cookies may track your activity on this Site and other sites. | Yes | Consent |
| Email Pixel Tags | Email Pixel Tags | Embedded in KB Associates email communications to track whether emails have been opened, which links were clicked, and overall email engagement. This helps us improve the relevance and quality of our communications. | Yes (contact us to opt out) | Consent; Legitimate interests |
2.1 First-Party and Third-Party Cookies
Cookies used on the Site may be:
- First-party cookies: Placed and served directly by KB Associates to your device;
- Third-party cookies: Placed by a third-party service provider on our behalf, such as analytics or performance tools. We exercise due diligence in selecting third-party providers and require them to handle any data collected in accordance with applicable privacy and data protection standards.
2.2 Google Analytics
We may use Google Analytics, a web analytics service provided by Google LLC, which uses cookies and similar technologies to collect and analyze data about the use of the Site and to report on website activities and trends. Google Analytics data is used solely to measure Site performance and improve the user experience. The information generated by the cookie about your use of the Site (including your IP address, which may be anonymized) will be transmitted to and stored by Google on servers which may be located outside the UAE.
2.3 Device Fingerprinting
For fraud prevention, security, and authentication purposes, we may collect and combine certain device-level attributes to create a unique identifier for your browser or device. This may include the following information:
| Data Point | Data Point |
|---|---|
| Number and dates of visits | Device operating system |
| External and internal IP address | Device plugins installed |
| Screen resolution | Browser language |
| Geolocation (derived from IP address) | Pages visited and length of visit |
| Device performance and bandwidth | Referral page and search keywords |
| Browser type and version | Mouse cursor position, clicks, and scroll position |
| Device capabilities | Device time zone |
This information is used exclusively for security and authentication purposes and is not used to identify you for marketing or commercial profiling.
3. COOKIES AND TRACKING IN EMAIL COMMUNICATIONS
KB Associates may embed pixel tags in our email communications. These are small, transparent image files that allow us to track email-level interactions such as:
- Whether an email has been opened;
- Which links within the email were clicked;
- The timing and frequency of email interactions.
This information is used to improve the relevance and quality of our communications and to understand which content is most useful to our audience. It is not used to build personal profiles for advertising purposes.
If you wish to opt out of email tracking pixels while continuing to receive KB Associates communications, please contact us at office@kbassociates.net and we will accommodate your request.
4. HOW TO MANAGE YOUR COOKIE PREFERENCES
You have several options for managing cookies and similar technologies. Your choices may affect certain features of the Site.
4.1 Cookie Consent Banner
When you first visit the KB Associates Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You may change your preferences at any time by accessing the cookie settings available on the Site.
4.2 Browser Settings
You can configure your browser to refuse all or some cookies, or to alert you when cookies are being set. Instructions for managing cookies through common browsers are available via the browser’s “Help” menu.
Please note that if you disable or refuse cookies:
- Some areas of the Site may become inaccessible or may not function as intended;
- You may need to log in again each time you visit the Site;
- Your stated preferences (such as language or content settings) may not be retained.
4.4 Opting Out of Email Tracking
To opt out of pixel tracking in KB Associates email communications, please contact us at office@kbassociates.net. You will continue to receive our communications; only the tracking pixel will be deactivated for your interactions.
4.5 Clearing Cookies
If you wish to clear all cookies stored on your device from previous website visits, you can do so through your browser settings. Most browsers provide clear instructions within their Privacy or History settings. Third-party tools are also available to facilitate this.
5. THIRD-PARTY SERVICES AND LINKS
The KB Associates Site may contain links to third-party websites or integrate with third-party platforms (for example, professional networks or event registration tools). These third parties may use their own cookies and tracking technologies, which are governed by their own privacy and cookie policies. KB Associates is not responsible for the cookie practices of third-party platforms.
We encourage you to review the privacy and cookie notices of any third-party services you access through links on our Site.
6. PERSONAL DATA COLLECTED THROUGH COOKIES
To the extent that cookies or similar technologies result in the collection of personal information (such as an IP address or usage data linked to an identifiable individual), such information is handled in accordance with the KB Associates Privacy Policy. We do not use cookies to collect sensitive personal data, and we do not use cookie-derived data to make automated decisions that have legal or similarly significant effects on you.
We do not sell or share cookie-derived personal data with third parties for their own independent marketing or commercial purposes.
7. UPDATES TO THIS NOTICE
We may update this CST Notice at any time to reflect changes in our technology practices, applicable law, or the services we use. The “Last Revised” date at the top of this document will be updated to indicate when changes were made. We encourage you to review this CST Notice periodically.
Continued use of the Site following the publication of a revised CST Notice constitutes your acknowledgment of the changes.
8. CONTACT US
If you have any questions about this CST Notice, how we use cookies, or how to exercise your preferences, please contact us:
- Company:
- KB Associates
- Email:
- Office@kbassociates.net
- Address:
- KB Associates FZ LLC Fujairah - Creative Tower, P.O.Box 4422, UAE